A Critical Reflection of Marketing in the Digital Age within the Retailing Business

Marketing was the process which convinced humans to trade and the day humans started trading, marketing was there. Recent developments in the field of marketing have led to a renewed interest in digital. O’Connor (2001) stated that one of marketing’s challenges is the arrival of the digital age. Become a digital business is not about … Read more

The Four Unique Characteristics of Services Marketing

In the past, marketing was considered to be predominantly about tangible goods and products. Services were regarded as exceptions to the general marketing, that of tangible goods. In advanced economies services are produced and exchanged more than tangible products. Thus, in the late 1970s the field of services marketing was developed, separating itself from the … Read more